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This is an overview of¬†something I developed that I call the “Conversion Gauntlet”. It has helped propel my results into a very high range …


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I have just gone through a massive spell of writer’s block. I managed to get the work out. But it was extraordinarily painful, stressful, …


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Type, Layout & Design For Conversions On Written Copy…
Activate Your Fascination…
Hype or No Hype? Is That Really The Question?
Making Your Price Drop Work…
The Heartfelt Compliment That Makes Me Cringe…

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Editing For Conversions: The Big Idea…

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Necessary Ingredients Of A Rivetting Story — Courage

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NLP — the driver without a GPS
You… 2.0

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